Marketing Courses Available Separately

Do you only want to do one of the marketing courses we offer and not all of them combined for a cheaper price? Visit our Marketing Academy and enrol only into the courses you need.

The Marketing Academy Short Course Enrolment option provides you with targeted learning for a low cost and can also be used to earn Continuing Professional Development (CPD) points if you are a real estate agent, bookkeeper or accountant.

Visit the Marketing Academy

901 – WordPress Beginners Training Course – Creating Blog Posts

This part of the course takes you through the administration side of editing posts and page and inserting images.

This course is included for FREE when you enrol into any EzyLearn Course as a FREE Student Inclusion.

WordPress Course Topics include:

• The WordPress Website Introduction
• Pages and Posts
• Administration Dashboard
• Page Information
• Modifying Pages
• Structuring Pages
• Page Order
• Hyperlinks
• Inserting Paypal Button code
• Insert and Manage Images
• Post Categories
• Post tags

• Installing and navigating GIMP Image manipulation software
• Finding Professional images for featured slider
• Working with logo files
• Image pixel size
• Getting professional images for your website
• Image file details
• Changing the Canvas size and offset to scale image size
• Scaling the image down
• Inserting Featured images into blog posts for the feature slider
• Inserting Featured images into Pages – note about bmp, tiff, jpeg, gif and png formats
• Giving an image a transparent background – including image layers
• Inserting a logo into a WordPress premium theme from Elegant Themes

902 – WordPress Beginners Training Course – Social Media and Syndication

WordPress Blogs, Posts and RSS Feeds (5)

• Social Media – Handling website comments and comment spam
• How Social Media relates to your website
• Showing Social Media Feeds on your site
• Enabling website visitors to like, follow and share your information
• Explore JetPack from Automattic 
• Using Related Articles to keep visitors at your website
• Connecting with Linkedin
• Micro Blogs and Twitter
• Getting your Blogs, Linkedin Comments and more to Twitter
• Understanding #, @, messaging and moments in Twitter
• Why connecting and conversing is good for business

903 WordPress Training Course – Lead Capture and Analytics

Landing Pages and Call-to-Actions

Learn about how to construct landing pages that are relevant and interesting so that Google shows it in the organic search results. Combine them (yes you can have more than just one) with an effective call-to-action and you’ll begin to get some value and a “return on investment” from your website. We’ll explore key factors and you’ll see real world examples of the different call-to-action used in varying industries. Here are some of the topics covered in this section:

• Discovering things you can give away, loan, lend sample for free
• Common Calls to action including:
  • Free appraisals & Suburb Price performance reports (used by Real estate agents)
  • Free measure and quote
  • Onsite demsontration
  • Free samples and trials
  • Initial consultations
  • Feature comparison reports
  • Competitions, tests, puzzles and more
• Using the right words and website placement to ensure success
• The traffic analytics that go into measuring your ROI
• Conversion Rates and how they can help you become MUCH more successful

Getting Setup and Connected to Google

Anybody can setup a website but Google likes to know who is responsible for managing and administering the website so we should you how to connect with Google as a Webmaster, prove you are the website owner and then link your website to different Google services like Adwords, Analytics etc.

We’ll show you how to get Google Analytics code into your website and how to read the reports that it generates. When you are connected to Google you can also request that they “crawl” your site to show the latest information in their search results. You’ll feel very powerful with this knowledge and these skills.

• Website Statistics – Website Hosting statistics in your domain administration area
• Website Statistics – Signing up for a Google Analytics Account

904 – WordPress Training Course – Administration, Users, Design and Backup

WordPress Administration Privileges & Settings

• Understanding Administrator privileges
• General Settings including Page titles
• Writing and Reading Settings – including Home page formatting
• Writing and Reading Settings – Setting Home and Blog Pages
• Reading Settings – Number of Posts and RSS Feed intro
• Permalinks, page names and Search Engine Optimisation
• Managing Users, modifying roles and creating new users
• Deleting Users and allocating links and posts
• Introduction to Plugins – download WPtouch for iPads and iPhones
• Working with Premium Plugins like GravityForms

WordPress Themes and Design Options

• WordPress Design – Changing the layout completely with different Themes
• WordPress Design – Finding the best theme and downloading it
• WordPress Design – Installing and activating a theme
• WordPress Design – Theme appearance options are specific to the theme
• WordPress Design – Background and Header appearance for default WordPress theme
• WordPress Design – Uploading your own background image
• WordPress Design – Working with widgets and the sidebar
• WordPress Design – Widgets in more detail – tag cloud, text, meta
• WordPress Design – Create alternate menus and apply them to your theme
• WordPress Design – Customising menus with external links and categories
• WordPress Design – Advanced Theme Appearance Options
• WordPress Design – Different Widgets for different Themes
• WordPress Design – Widgets and RSS newsfeeds

Website Hosting Control Panel – email

• Website Hosting – Control Panel Resource
• Website Hosting – Create an Email Account Resource
• Website Hosting – Setting up the Email Account on your computer Resource
• Website Hosting – Using your email address with webmail Resource
• Website Hosting – Email Catch-all, Forwarder and AutoResponders Resource
• Website Hosting – Website Statistics and logs Resource

File Management and File Transfer Protocol (FTP)

As complicated as it may sound, FTP is really just another way to see the files on your website server (remote site) and transfer files between your local site (your PC) and your website. This section of videos takes you through some fundamentals of Windows based file management and USB drives and onto more advanced file management by logging onto our website and transferring files to it using a freely downloadable FTP application.

• Internet Beginners – Download and install Google chrome browser
• Internet Beginners – Download and install FileZilla FTP software
• Windows File Management, C drive and USB drives
• Windows File Management, C drive and USB drives – viewing image files part 1
• Windows File Management, C drive and USB drives – viewing image files part 2
• Windows File Management, C drive and USB drives – selecting & moving files
• Windows File Management and FileZilla – remote and local sites
• Themes and FTP – Finding and downloading WordPress premium themes – SimplePress
• Themes and FTP – Installing a Theme from Elegant Themes using WordPress
• Themes and FTP – Using FTP to move files to a website hosting account and install a theme

Backing up your WordPress website

Backups are a type of insurance that you won’t have to spend time and money to fix a problem if you webserver crashes or you lose any information in your website. It’s important to backup your website when performing tasks like upgrading the version of WordPress you are using or to be able to use certain plugins and themes.

• WordPress Backup and Upgrade – Upgrading your WordPress to the latest version
• WordPress Backup and Upgrade – Backing up your WordPress Data

 

Features of Premium Themes

Theme Clubs like Elegant Themes create premium WordPress themes that you can then customise for your own business website. The greatest benefit of working with an organisation like Elegant Themes is their level of support. It is important to realise that the WordPress system goes through constant improvement and as new features are added themes need to be updated. Support provides you with information and assistance when you are trying to implement your theme and its features on your website.

• Getting Google Analytics code into your WordPress site
• Modifying the Navigation menu in Simple Press and other Elegant themes using the epanel
• Inserting Logo and Favicon at your WordPress site
• Activating the Featured Post feature
• Home Page Features for Premium Themes

Can I make my own site?

Yes. We’ve thought of that too. When you enrol for the Online WordPress course, choose the option that provides you with a student website hosting account and we’ll organise to have one setup for you to work with.

 

What about Content Marketing Courses?

Content Marketing is one of the biggest goals for people who manage their own website because it’s one way to not only advertise and promote your products and services but also show how people use them, give examples of case studies and demonstrate that you and your team are experts in your field.

Content Marketing is also a way of keeping in touch with potential customers who are not ready to buy right now, or even customers who want to be taken down the sales funnel by getting to know more about your organisation and its products and services.

Read more about our Content Marketing Courses..

See a FREE Digital Marketing Presentation   Enrol Now

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