Google Ads Course for Beginners (Course code 903) – Lead Generation

WordPress Training Course 903 – Lead Capture and Analytics

Landing Pages and Call-to-Actions

Learn about how to construct landing pages that are relevant and interesting so Google shows it in the organic (free) search results.

Combine them (yes you can have more than just one) with an effective call-to-action and you’ll begin to get some value and a “return on investment” from your website.

You’ll explore key factors and see real world examples of the different call-to-action used in varying industries. Here are some of the topics covered in this section:

Discovering things you can give away, loan, lend sample for free
Common Calls to action including:
- Free appraisals & Suburb Price performance reports (used by Real estate agents)
- Free measure and quote
- Onsite demonstration
- Free samples and trials
- Initial consultations
- Feature comparison reports
- Competitions, tests, puzzles and more
Using the right words and website placement to ensure success
The traffic analytics that go into measuring your ROI
Conversion Rates and how they can help you become MUCH more successful

Getting Setup and Connected to Google

Anybody can setup a website but Google likes to know who is responsible for managing and administering the website so we should you how to connect with Google as a Webmaster, prove you are the website owner and then link your website to different Google services like Adwords, Analytics etc.

We’ll show you how to get Google Analytics code into your website and how to read the reports that it generates. When you are connected to Google you can also request that they “crawl” your site to show the latest information in their search results. You’ll feel very powerful with this knowledge and these skills.

Case Study: Selling Your Property

This website is a lead generation website to find “vendors” who want to sell their homes. It offers an Educational Guide about every person who touches your property in the event of a sale.

This Educational Guide is designed to take the emotions out of all the legal and practical steps you need to take so you can focus on conversations relating to offers and pricing.

Landing pages for Google Ads

A landing page should be dedicated to one specific topic or product. In a shopping cart site of a business which sells products, each product page is a landing page. For serviced based businesses you can have a landing page for each service you offer.

It’s important to created dedicated landing pages to get discovered by search engines but it’s also important because you can find out:

Which products/services are the most popular
What your customers are searching for the most
What you can give away for a low cost to get more customers

Call to action & lead capture

This Google Ads Course will teach you how to spend money on Google Ads but it is important to understand that only about 3% of your website visitors need your service or are prepared to buy right now.

When you realise that 60% of the people who visit your website now are NOT READY to BUY, you’ll understand the importance of a Call-to-Action and Lead Magnet as a way of continuing to “ping” potential customers and the value of Social Media to show them that your business is active.

Here are some samples of Calls-To-Action:

Free Samples
Education or information guides
White papers
Access to more detailed information
Explore some other offers and Call-to-Actions

Website Statistics and Google Analytics

Website visitor analytics and performance statistics help you understand what is going on at your website. It reveals how successful your website is and shows

where people are coming from,
which pages they are reading and
what keywords they are using to find you.

Website statistics give you the information you need to finely tune your website marketing to make it more and more relevant to your potential customers.

Use Google Ads to massively increase website traffic

Once you have a lead generation system on your website and you understand what your potential customers are looking for you can increase your traffic massively to scale your business up quickly.

You can spend thousands of dollars a day on Google Ads so understanding the key performance metrics is very important. You’ll learn about

cost per click,
value per lead and
conversion rates.

The Training Manual in this Google Ads Course for Beginners takes you through how to set up a Google Ad Campaign using Google Ad Express.

Send email messages to thousands

If someone doesn’t buy from you straight away it’s valuable to have their contact details and their permission to send them marketing messages.

Every time you send a message to your email list they get to know you a little better and they’ll remember who you are. You can also include links to your website to massively increase your website traffic and conversion to sales.

Better still you can test to see how popular a new product or service is by directing readers to those specific landing pages.

Email marketing statistics & analytics

Email marketing systems enable you to send personalised email broadcast messages to your prospects and clients. Businesses use these email marketing systems because they are antiSPAM compliant and enable your subscribers to opt-out easily if they are no longer interested. Popular Email broadcast systems include

MailChimp,
Aweber,
Campaign Monitor and
GetResponse

You can keep multiple lists or segment your lists so you can send only relevant messages to selected recipients.

When you do send a broadcast the statistics available are amazing, including where the recipient is and when they read the message, along with which links they client and how many times they opened your email.

Google Ads Course (Level 2)

This course includes an introduction to Google Ads to help you get started quickly and discovering how Google Ads can help you get discovered quickly.

Google Ads Express is a service designed for beginners and is a good way to get to know the Google Ads system. Once you are comfortable signing in, creating ad campaigns and exploring the analytics you can delve deeper into Google Ads by using the Professional versions.

Explore Google Ads Training Course (Level 2)

WordPress Website Statistics and Google Analytics (7)

Statistics are one of the most important aspects of your website. It reveals how successful or not your website is and shows where people are coming from, which pages they are reading and what keywords they are using to find you.

Website statistics give you the information you need to finely tune your website marketing to make it more and more relevant to your potential customers.