The Joint Venture Training Course

Purchasing toilets through Aldi

Our CEO recently went through the experience of purchasing toilet suites for $299 including installation by a licenced plumber and it inspired him to get the team together and explore WHY this offer was so compelling and why they sold out at the store he purchased from. To deliver this offer Aldi needed:

• Warehousing and distribution
• Retail outlets
• Regular shoppers
• A magazine that is well circulated and read
• Special offers which people take notice of
• A system for defining the exact circumstances of an easy (ie cheap) installation
• A Joint Venture partner who could take calls/emails etc. regarding installation
• A Joint Venture partner who had a network of licensed plumbers
• A system for collecting more detailed information about every clients current toilet installation type (called a Request For Information)

The current training guide goes through the offer, the social media support for Aldi and the marketing strategies that Aldi have to increase not only broad sales in their stores but also the range of products they sell.

Features of this Joint Venture Course

1. Identify your strengths of what your business can offer a joint venture partner
2. Identify a combination or offer that includes your products or services
3. Forecast the potential income
4. Define the limitations of work you need to perform
5. Set a budget for your advertising campaign
6. What would your report look like at the end of a campaign